For a women’s basketball player, fashion is about more than just pulling off a look. A brand deal can help boost the league’s notoriously paltry salaries. And as women’s college coaches know, eye-catching looks can help bring attention and viewership to a game that’s historically lagged behind its male counterpart.  

The athletic giants have taken note: Clark signed a reported $28 million Nike deal, and Reese is the face of Reebok Basketball. But now, attracted by these athletes’ charisma, stature (in every sense of the word) and personal style, more fashion-forward brands want in.