As more people pick up the sport, fashion designers and apparel brands are looking to cash in on clothing them.

Like real estate developers and broadcast companies, apparel brands have moved to cash in on the Pickleball economy, as more people have started to play. According to a 2022 report by the Sports & Fitness Industry Association, a trade group, pickleball is the fastest-growing sport in the United States, with about five million people playing it.