NASA’s Artemis moon mission has not only kicked off a fresh era of space exploration, but also set a new frontier for brands keen to create thrilling experiences for their clients.

The space craze has gripped every area of consumer goods, from Coca-Cola’s limited-edition Starlight drink, billed as “space flavored,” to Chanel’s No.5 fragrance campaign featuring French actress Marion Cotillard dancing on the surface of the moon — not to mention the proliferation of NASA branded apparel from brands ranging from Coach to Balenciaga.