When it comes to cultural influence, fashion and sports have increasingly teamed up to be the power forwards of the game.Both offer a shared language spoken across the world, communicated in an instant. And in 2022, the relationship reached a new level. One driven by the tangles of social media, the growth of influencer and sneaker culture and a pandemic-spurred shift in cultural consumption. Forget one-off collaborations or athleisure; forget brand ambassadors or NBA stars in the front row. Something more essential has been going on. When you start looking, the connections are everywhere, creating a new root system that’s shaping our sense of self.